A website is often the first point of contact between a business and its audience. Whether it’s an e-commerce platform, a corporate portal, or a startup’s minimum viable product (MVP), the success of a website hinges on its ability to engage users effectively. This is where User Experience (UX) and User Interface (UI) design come into play. UX/UI design shapes how users interact with a website, influencing everything from their satisfaction to their likelihood of making a purchase. This article explores why UX/UI design is critical in web development, the challenges it addresses, and how comp